![]() ![]() Mountain Dew Canada released the 4 flavors in 20oz / 591mL bottles and in 12 can variety packs, which had 3 cans of each flavor in every pack. The Mountain Dew Canada Facebook Page also gave out daily prizes, which included a $50 Burton gift card, a $500 Burton gift card, a $25 KFC gift card, FRENDS headphones, and iON Air Pro WiFi Cameras. There was also a contest for the best YouTube video promoting the flavors which would grant the winner 1% of the total sales from the winning flavor. Voters could cast their ballots through mobile, Facebook, or YouTube. The contest that coincided offered a chance to win $50,000 with every vote. Decaffeinated Code Red was previously released in 2002 - 2005 in Canada, and was discontinued due to presumably low sales. Voltage and Supernova were previous DEWmocracy I competitors, and White Out competed in DEWmocracy II stateside. These candidates were Voltage, Code Red, Supernova, and White Out. The flavors in DEWmocracy Canada consisted of previously existing American flavors. To join the conversation, follow on Facebook, Twitter, Instagram and Snapchat and use the hashtag #DEWSA, or visit. Mtn Dew DEW-S-A is available now through August at retailers across the country in both 20 oz. “I had a blast filming the infomercial with the DEW team and hope my ‘pitchman skills’ will help fill coolers across the country with DEW-S-A this summer.” “It’s awesome that Mtn Dew listened to the fans who were already creating the red, white and blue DEW-S-A mix,” Earnhardt said. Red, white and blue in-store displays across the country will feature the same bold star-spangled graphics, but will be easier for fans to see than the paintout on Earnhardt’s Hendrick Motorsports car as it zooms by at nearly 200 mph. The fun continues at Kansas Speedway on May 13 with a two-minute, in-show feature, a 30-second TV commercial and a special Mtn Dew DEW-S-A paintout on Earnhardt’s No. Fans can check out the infomercial here and continue to follow on Twitter for more content featuring Earnhardt. ![]() ![]() ![]() The star-spangled launch of Mtn Dew DEW-S-A will feature a comedic take on a late-night TV infomercial starring “pitchman” Earnhardt – and a fully functioning call-in number – 1-877-DEWSA-88 – for fans to hear from NASCAR’s 14-time most popular driver and to purchase the product, while supplies last. “We can’t think of a better way to celebrate Mtn Dew DEW-S-A than with our decade-long partner Dale Earnhardt Jr., who brings the perfect blend of professionalism, humor and fun to every project, this one especially.” “We’re excited to celebrate America and bring a brand new, limited-edition flavor to DEW Nation with Mtn Dew DEW-S-A – the perfect fan-inspired flavor for the summer,” said Chauncey Hamlett, senior director of marketing, Mountain Dew. The result of the bold new Mtn Dew DEW-S-A is a united blast of flavor, guaranteed to give DEW Nation a red, white and blue way to enjoy summer. during his final racing season to introduce Mtn Dew ® DEW-S-A – a new soda created from a combination of three fan favorites: Mtn Dew® Code Red®, Mtn Dew White Out® and Mtn Dew Voltage®. As a nod to DEW Nation, who loves mixing DEW flavors to create one-of-a-kind drink concoctions, Mtn Dew is teaming up with decade-long partner Dale Earnhardt Jr. ![]()
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